Facebook & Instagram Advertising

Meta campaigns need a different starting point than search, because nobody on a feed asked for you. So the work begins with an offer worth interrupting someone for: a seasonal tune-up price, a consultation slot, a membership, a specific treatment. Vague brand posts boosted for twenty dollars are not a campaign and we will not sell them as one.

Setup covers the business manager, the pixel, and the conversions API so events survive browser tracking limits. Lead forms are built with enough qualifying questions to keep out the merely curious, and connected to your inbox or your customer system so nothing sits unanswered overnight.

Creative is produced in batches, because fatigue on this platform is fast. Each batch carries several image and short video variants sized for feed, stories, and reels. For med spas that means genuine before-and-after content that stays inside advertising policy, which is stricter here than most owners realize and is a common reason accounts get restricted.

Audiences stay local and simple: a radius around your towns, plus custom audiences built from your own customer list and website visitors. We check the account against your profile every cycle so your name, hours, and phone number match everywhere. Reporting is monthly and states cost per qualified lead, not cost per like.

A buyer deciding on a treatment usually wants to see it before they book it, and a feed shows that better than a search result can. Med spas get the most out of this channel. The work is visual, the buyer browses before they decide, and the offer can be shown rather than described. If you sell treatments, this is likely your strongest paid channel and search is the support act.

HVAC companies use it seasonally, ahead of the first cold snap and again before summer, when a maintenance offer lands with people who have not yet had a problem.

Roofing and plumbing companies use it more narrowly, usually for financing offers or membership plans rather than emergency work.

This is not the channel for an urgent need. Somebody standing in two inches of water is not on a feed, they are searching. Do not shift your search budget here expecting the same intent.

We start with the offer and the audience, then set up the business manager, pixel, and conversions API properly before spending.

Creative is produced in a first batch with several variants, and the lead form or landing page is tested with real submissions.

Campaigns then run on a 30-day cycle: fatigue checked, creative refreshed, audiences adjusted, spend moved to the variants producing qualified leads. You keep the ad account, the pixel data, and the creative files.

A radius drawn without local knowledge wastes budget fast on this platform. We run paid social for businesses across Vancouver WA and Portland OR, plus Camas, Washougal, Orchards, Hazel Dell, Minnehaha, Cascade Park, Ogden, Forest Ridge, Meadow Homes, Vancouver Heights, Evergreen Highlands, and Ellsworth Springs. Radius targeting deserves care in this market: a circle drawn from downtown Vancouver spends half its budget in Portland, which is fine for a med spa and wasteful for a plumber with one van. Operating since 2012 from Vancouver, WA 98664. See the marketing agency in Vancouver WA overview for the bigger picture.