Facebook & Instagram Advertising
for local service businesses in Vancouver WA and Portland OR
Paid social aimed at people who were not searching yet: offers, before-and-after work, and seasonal reminders shown inside your own towns.
Quoted per account
Why do my Facebook ads get plenty of likes but almost no booked appointments?
Engagement and booking are different objectives, and the platform optimizes for whichever one you selected. If the campaign is set to reach or engagement, it finds people who scroll and tap. Switch the objective to leads or conversions, install proper tracking, and send traffic to a page built to take a booking.
What this actually includes
Facebook and Instagram advertising shows a specific offer, like a seasonal price or consultation slot, to people scrolling a feed who were not already searching, using photo and video creative built in rotating batches.
Meta campaigns need a different starting point than search, because nobody on a feed asked for you. So the work begins with an offer worth interrupting someone for: a seasonal tune-up price, a consultation slot, a membership, a specific treatment. Vague brand posts boosted for twenty dollars are not a campaign and we will not sell them as one.
Setup covers the business manager, the pixel, and the conversions API so events survive browser tracking limits. Lead forms are built with enough qualifying questions to keep out the merely curious, and connected to your inbox or your customer system so nothing sits unanswered overnight.
Creative is produced in batches, because fatigue on this platform is fast. Each batch carries several image and short video variants sized for feed, stories, and reels. For med spas that means genuine before-and-after content that stays inside advertising policy, which is stricter here than most owners realize and is a common reason accounts get restricted.
Audiences stay local and simple: a radius around your towns, plus custom audiences built from your own customer list and website visitors. We check the account against your profile every cycle so your name, hours, and phone number match everywhere. Reporting is monthly and states cost per qualified lead, not cost per like.
Who this is for
Med spas typically get the strongest results here since treatments are visual and browsed before booking, while trades use this channel mainly for seasonal offers or financing rather than emergency calls.
A buyer deciding on a treatment usually wants to see it before they book it, and a feed shows that better than a search result can. Med spas get the most out of this channel. The work is visual, the buyer browses before they decide, and the offer can be shown rather than described. If you sell treatments, this is likely your strongest paid channel and search is the support act.
HVAC companies use it seasonally, ahead of the first cold snap and again before summer, when a maintenance offer lands with people who have not yet had a problem.
Roofing and plumbing companies use it more narrowly, usually for financing offers or membership plans rather than emergency work.
This is not the channel for an urgent need. Somebody standing in two inches of water is not on a feed, they are searching. Do not shift your search budget here expecting the same intent.
How it works
Setup begins with choosing an offer and audience, then building the business manager, pixel, and conversion tracking correctly, followed by a first batch of creative tested with real form submissions.
We start with the offer and the audience, then set up the business manager, pixel, and conversions API properly before spending.
Creative is produced in a first batch with several variants, and the lead form or landing page is tested with real submissions.
Campaigns then run on a 30-day cycle: fatigue checked, creative refreshed, audiences adjusted, spend moved to the variants producing qualified leads. You keep the ad account, the pixel data, and the creative files.
Serving Vancouver, Portland, and the Pacific Northwest
Paid social campaigns run for businesses across Vancouver WA, Portland OR, Camas, Washougal, Orchards, Hazel Dell, Minnehaha, and Cascade Park, with radius targeting set carefully since a downtown Vancouver circle spends heavily inside Portland.
A radius drawn without local knowledge wastes budget fast on this platform. We run paid social for businesses across Vancouver WA and Portland OR, plus Camas, Washougal, Orchards, Hazel Dell, Minnehaha, Cascade Park, Ogden, Forest Ridge, Meadow Homes, Vancouver Heights, Evergreen Highlands, and Ellsworth Springs. Radius targeting deserves care in this market: a circle drawn from downtown Vancouver spends half its budget in Portland, which is fine for a med spa and wasteful for a plumber with one van. Operating since 2012 from Vancouver, WA 98664. See the marketing agency in Vancouver WA overview for the bigger picture.
Want the wider picture first? Start with the Internet Marketing Service. You can also see the full picture from our marketing agency in Vancouver WA overview.
Related services
Retargeting Campaigns
Ads shown to people who already visited your website and left without calling — strangers you paid for once, given a second chance to come back.
Learn More →Display Advertising
Banner placements across the sites and apps your neighbors already read, so your name is familiar before the pipe bursts or the panel trips.
Learn More →YouTube Advertising
Short video placed in front of homeowners and facility managers in your towns, showing a crew doing the work instead of a logo spinning on a screen.
Learn More →Lead Generation Campaigns
A whole campaign built as one piece: the offer, the landing page, the tracking, and the follow-up that catches a lead before it goes cold.
Learn More →See where you stand
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