Lead Generation Campaigns

This is the assembled version of paid media rather than one channel. The offer, the page, the tracking, and the follow-up are built together, because a strong campaign feeding a weak page produces expensive nothing.

The offer comes first and has to be specific enough to be worth a stranger's phone number: a fixed-price inspection, a seasonal tune-up, a financing option, a consultation slot. Then we build the landing page it points at — one job, one message, a form short enough to finish on a phone, your one phone number as a tap-to-call button, and no navigation pulling people away.

Tracking is installed and tested with live submissions before spend starts. Calls, forms, and chat all feed one place so no source claims credit twice. Each lead is stamped with the campaign, the keyword or audience, and the town it came from.

Follow-up is the part most owners skip. We set up an automatic text and email that goes out within a minute of submission, an internal alert to whoever is holding the phone, and a short sequence for leads that do not answer the first time. Then the traffic is bought across whichever channels fit the offer. Monthly reporting shows leads by source, the ones marked qualified by your team, and where in the chain the drop-off happens.

This is for the owner who has bought leads before and been burned. You have paid for clicks, watched a few forms come in, and could never tell whether the problem was the traffic, the page, or the person answering the phone.

Electrical contractors launching a new offer use this because there is no existing page to send traffic to and no follow-up in place yet.

Roofing companies use it seasonally, standing up a campaign around inspections after a wind event and taking it down when the crews are booked out.

This is not a page for buying leads from a third-party platform. You own the campaign, the page, the tracking, and the contacts. Nothing here is shared with another business, and nothing is resold to your competitor down the road.

We start with the offer and the arithmetic behind it: average ticket, close rate, and what a booked job is worth to you. That sets what a lead can cost.

Then the page, the tracking, and the follow-up sequence get built and tested with real submissions before any budget is spent.

Traffic switches on across the channels that suit the offer, and the whole chain gets reviewed every 30 days: cost per lead, qualified rate, response time, and drop-off points. You keep the page, the tracking setup, and the contacts.

A lead from one side of this metro can mean a different drive time and a different crew than one from the other. We build these campaigns for businesses across Vancouver WA and Portland OR, plus Camas, Washougal, Orchards, Hazel Dell, Minnehaha, Cascade Park, Ogden, Forest Ridge, Meadow Homes, Vancouver Heights, Evergreen Highlands, and Ellsworth Springs. Tagging each lead with its town is worth the trouble in a market split by a river, because a campaign can look healthy overall while quietly producing leads only from the side you cannot staff. Operating since 2012 from Vancouver, WA 98664. Our marketing agency in Vancouver WA overview covers how paid leads and profile presence support each other.