Google Ads Management

This is hands-on work inside an account you already own. We start by reading the search terms report line by line for the last ninety days and writing a negative keyword list from what we find. Parts lookups, job seekers, do-it-yourself questions, and out-of-area cities all get blocked so your money stops paying for them.

Then the structure gets tidied. Ad groups are split so each one holds a single job type, and each group points at the page on your site that answers that job. Ad copy gets rewritten so the headline names the job and the city, and the extensions carry your phone number, your service list, and your hours. Call tracking is checked so a phone call from an ad is recorded as a conversion, not as an anonymous click.

After that the rhythm is monthly. Budgets are moved between campaigns based on what actually produced booked work. Bids are adjusted by hour, by device, and by neighborhood. New negative keywords are added every cycle. Ad copy gets tested two versions at a time. You get a plain report each month that says what changed, what it cost, and what came back — no dashboards you have to interpret yourself.

We also keep the ad account honest against your Google Business Profile. If your ads say twenty-four-hour service and your profile says you close at five, the mismatch confuses both buyers and machines. Same phone number, same hours, same service names, everywhere.

Most owners never revisit an account once it's running, and that drift is exactly the problem this page addresses: an owner whose account is already live and already spending. Maybe a past agency built it, maybe a Google rep set it up over the phone, maybe you built it yourself in an afternoon three years ago. It works, sort of, and nobody has looked at it closely since.

Plumbing and electrical companies land here most often, because emergency searches are expensive and waste shows up fast. A single wrong-city click can cost more than a coffee, and thirty of those a week is real money leaving the business for nothing.

This is not the page for a brand-new account. If you have never advertised, you need the build first — see Google Ads Campaign Setup. And if you spend across several ad platforms at once, Pay-Per-Click Advertising Management is the wider version of this service. This page is Google search only, ongoing.

Guesswork about spend gets replaced with a paper trail first. We start with read access to your account and pull ninety days of history, and you get a written read of where the money went before we touch anything.

Week one is cleanup: negatives, structure, tracking, and ad copy. Nothing gets deleted without telling you why.

From there it runs on a 30-day cycle. Each cycle we prune search terms, shift budget toward what booked, test copy, and send the report. You keep ownership of the account and the data the whole time. No contract and no setup fee.

A default radius quietly buys clicks from towns your crew will never reach, so boundaries here get drawn by hand. We run accounts for service businesses across Vancouver WA and Portland OR, plus Camas, Washougal, Orchards, Hazel Dell, Minnehaha, Cascade Park, Ogden, Forest Ridge, Meadow Homes, Vancouver Heights, Evergreen Highlands, and Ellsworth Springs. Geography matters more in paid search than most owners expect: a radius drawn around a Vancouver address quietly buys clicks from Gresham and Beaverton unless someone sets the boundaries by hand. Operating since 2012 from Vancouver, WA 98664. Ads and profile work together — see the wider marketing agency in Vancouver WA picture.