Google Ads Campaign Setup

This is a build, delivered once. The account is created under your own email and your own billing so it stays yours if we ever part ways. That single detail saves owners more grief than anything else on this page.

Next comes measurement, before a single ad runs. Conversion actions are created for phone calls, form submissions, and booked appointments. Call tracking is installed so a call that lasts longer than a set number of seconds counts. Google Analytics and Google Tag Manager are wired together and tested with real submissions, not assumed.

Then the structure. We build one campaign per major job family and one ad group per job inside it, because that is how you keep control of what a search costs. Keyword lists start tight — exact and phrase, not broad — and each group ships with a starting negative list covering parts, jobs, free advice, and every city outside your driving radius. Location targeting is set to presence, not interest, so someone browsing from Boise does not see you.

Ads are written last: three responsive search ads per group, headlines naming the job and the town, plus sitelinks, callouts, call extensions on your one phone number, and location assets pulled from your Google Business Profile. Everything is documented in a short handover file so any future manager, including you, can read the logic.

Untangling a bad account later costs more than building it right the first time, and that fits the business that has never advertised on Google, or that is starting over because the old account is a tangle nobody wants to inherit.

New HVAC companies fit this well. You bought a van, you hired a second tech, and you need the phone to ring during install season while the organic side is still young. A clean build gets you into the auction without lighting money on fire during the learning phase.

Med spas starting a new treatment line also use this, because a new service usually needs its own campaign rather than a bolt-on to an existing one.

This is not ongoing management. When the build is handed over, someone has to keep pruning it — that is Google Ads Management. Take this page if you need the foundation laid correctly and want a clean starting point either way.

We start with a scoping call about job types, average ticket, and the towns worth driving to. That conversation sets the whole keyword plan.

Build week follows: account, billing, tracking, structure, keywords, negatives, ads, extensions. You approve the copy before anything goes live.

Then we test the tracking with live submissions and hand you the documentation and the logins. You choose whether to run it yourself from there or hand it to a manager. Either way the account is yours to keep.

A brand-new account looks the same everywhere it's built, but where it's aimed decides whether the clicks turn into calls. We build accounts for owners across Vancouver WA and Portland OR, plus Camas, Washougal, Orchards, Hazel Dell, Minnehaha, Cascade Park, Ogden, Forest Ridge, Meadow Homes, Vancouver Heights, Evergreen Highlands, and Ellsworth Springs. Setting the radius around real drive times instead of a round number is most of the work in a two-state market like this one, where a five-mile circle crosses a river and a tax line. Operating since 2012 from Vancouver, WA 98664. For how paid and profile work fit together, read our marketing agency in Vancouver WA overview.