Search Engine Marketing

Search engine marketing here means the plan, not one platform's buttons. We build a query map: every search worth having, sorted into three buckets. Buy it, earn it, or ignore it.

Building that map starts with data you already own. We pull the queries your Google Business Profile is already surfacing for, the searches your website ranks for, and the search terms your ad account has paid for. Overlap gets flagged, because that is where budget is often wasted. Gaps get flagged too, because that is where budget is usually worth spending.

Then each bucket gets an owner. Buy-it queries turn into campaign briefs with a target town, a landing page, and a starting negative list. Earn-it queries turn into profile work: category corrections, service list wording, photos, and posts that let the answer come for free. Ignore-it queries get written down so nobody rebuys them in six months when memory fades.

The output is a written plan you can hand to anyone, refreshed every 30 days with a geo-grid showing where your map presence sits across your service area. We monitor presence and accuracy — we do not claim algorithm access, and no page here promises a position.

This is for the owner who keeps getting sold tactics and wants a plan first. Two vendors have pitched you this quarter, both were confident, and neither showed you which searches you are missing.

Electrical contractors expanding into panel upgrades or EV charger installs use this a lot. A new job line has no search history behind it, so guessing at keywords is expensive, while the profile side can carry part of the load for free.

Established roofing companies use it the other direction: they already own their brand searches and want to stop paying for them.

This is not campaign execution. Nothing gets built or run from this page. If you want the ads actually managed, that is Google Ads Management or Pay-Per-Click Advertising Management. This is the map you hand them.

A plan built before the data is on one page is a guess, so nothing gets sorted until we pull three sources first: profile queries, organic rankings, and paid search terms.

Then comes the sort into buy, earn, and ignore, with a short reason written beside each line so the decision survives staff turnover.

Every 30 days the plan is refreshed against a new grid run and the latest search terms. Items move between buckets as your profile strengthens, which is the point — the buy list should shrink where the earn side starts working. You keep the document either way.

A search means something different depending on which neighborhood it comes from. We plan search coverage for businesses across Vancouver WA and Portland OR, plus Camas, Washougal, Orchards, Hazel Dell, Minnehaha, Cascade Park, Ogden, Forest Ridge, Meadow Homes, Vancouver Heights, Evergreen Highlands, and Ellsworth Springs. Query behavior shifts by neighborhood here — Camas and Washougal searches skew toward planned upgrades, while Orchards and Hazel Dell skew toward repair — and a plan written for one is wrong for the other. Operating since 2012 from Vancouver, WA 98664. Start with our marketing agency in Vancouver WA overview if you are new to this.