Pay-Per-Click Advertising Management

This service sits one level above any single platform. Google search, Microsoft Advertising, Meta, and pay-per-lead platforms all get pulled into one monthly view so you stop comparing four reports written in four different vocabularies.

The first job is a shared definition of a lead. A form fill, a phone call over a set length, and a booked appointment each get their own label, and every channel is measured the same way. Without that, the numbers cannot be compared and every platform claims the same conversion.

Day to day the work is allocation. Each channel gets a budget ceiling, and the ceilings move monthly based on what closed. We negotiate the boring parts too: duplicate audiences bidding against each other, the same search bought on two networks, and lead-fee platforms charging for calls that were wrong numbers. Disputes get filed rather than shrugged at.

You also get a single monthly report. One page, one table: channel, spend, leads, cost per lead, booked jobs where your system can tell us. Below that, a short written note on what we changed and what we plan to change next. We report on paid channels and your presence across ChatGPT, Claude, Gemini, Google AI Mode, Grok, and Perplexity separately, because they answer different questions and mixing them hides both.

This is for the owner running three or four paid sources at once who cannot say which one is carrying the others. There is a Google account, somebody's cousin runs the Facebook side, a lead-fee platform bills every Friday, and the total is a number you would rather not say out loud.

Roofing companies hit this stage fast, because storm season pushes them onto every channel available and nothing gets turned off afterward.

Multi-location plumbing outfits use it too, where each branch manager quietly bought their own ads.

This is not the page for a business advertising only on Google search — Google Ads Management covers that at less cost and less complexity. Take this page when the problem is the mix, not the account.

Month one is inventory. We list every paid source, what it bills, who has the login, and what it claims to produce. Owners are usually surprised by at least one line item.

Then we standardize measurement so all channels count the same events, and set a starting budget split.

From there it is a 30-day loop: read the numbers, reallocate, kill the weakest performer or fix it, document the reasoning. You see the same one-page table every cycle, so the trend is readable at a glance. No contract, cancel anytime.

Budget bleeds fastest at market boundaries, which is why geography gets checked before allocation does. We manage paid mixes for businesses across Vancouver WA and Portland OR, plus Camas, Washougal, Orchards, Hazel Dell, Minnehaha, Cascade Park, Ogden, Forest Ridge, Meadow Homes, Vancouver Heights, Evergreen Highlands, and Ellsworth Springs. Split markets make allocation harder: Oregon buyers and Washington buyers search differently and cost differently, and a single blended number hides which side of the river is paying for the other. Operating since 2012 from Vancouver, WA 98664. See the wider marketing agency in Vancouver WA overview for how this connects to your profile work.