Category & Service Optimization

We start with your primary category, because it does more than any other field. One primary gets picked, and it decides which searches you are even in the running for. We look at what you sell most profitably, what the businesses holding the pins you want are using, and what options actually exist, then set it deliberately instead of by habit.

Secondary categories come next. Too few and you are invisible for real work you do. Too many and the profile blurs into a business that does everything, which reads as a business that specializes in nothing. We pick a set and write down why each one earned its slot.

Then the service list. Each entry gets named the way an owner or a buyer would say it out loud, not the way it appears on your invoice template. Every service gets a written description that says what the job is, who it is for, and what it includes. Where your profile supports pricing, we set it to match what you actually charge.

The same wording then gets carried onto your website's service pages so the profile and the site agree. Agreement is the whole point — assistants trust a business whose sources repeat the same story.

Contractors with a job mix they want to change. A roofing company that wants commercial work and keeps getting gutter cleaning calls has a category problem before it has a marketing problem.

Med spas hit this hard, because the profile categories available rarely match the treatment menu. The services list has to do the work the category cannot, and most menus are written in clinical shorthand no buyer types.

It also fits any business that added a service line in the last two years. Newer offerings almost never make it onto the profile, so the one thing you most want to grow is the one thing your record does not mention.

This is not a placement diagnosis. If you want to know where you show up rather than what you are eligible for, start with the Local Visibility Audit.

The category plan comes out of your current Google Maps and AI visibility plus what you tell us about your job mix. The paid category review shows what your profile currently claims and where the listing is silent on work you actually sell.

Then we sit down with your job list and your margins. You tell us what you want more of and what you would happily stop doing. That conversation decides the category set.

We write the categories and the service entries, publish them, and mirror the wording on your website. Then we watch. Category changes move slowly and sometimes need a second pass.

Each month after that we review the grid and the call mix with you and adjust entries that are pulling the wrong work. Flat rate, no contract, cancel anytime.

We work with owners in Vancouver WA and Portland OR plus Camas, Washougal, Orchards, Hazel Dell, Minnehaha, Cascade Park, Ogden, Forest Ridge, Meadow Homes, Vancouver Heights, Evergreen Highlands, and Ellsworth Springs. Wording matters locally — crawlspace work reads differently here than it does anywhere dry. Operating from Vancouver, WA 98664 since 2012.