Marketing Audit & Roadmap

We inventory everything pointed at getting you calls. Your Google Business Profile, your website and the pages meant to earn work, your listing records, your review pattern over the last year, any ads running, any email or mailer going out, and whatever a previous vendor left behind and still bills for.

Each item gets three notes: what it is doing, what it is costing, and whether it is finished. Half-finished is the most common finding. A site with no service pages. A profile with one category. A review request that was set up once and never went out again.

Then it becomes a sequence. Step one, step two, step three, with the reason each sits where it does and what it depends on. Some steps are ten minutes and free. Some need a vendor. We mark which is which and put an honest effort estimate beside each.

The presence check across ChatGPT, Gemini, Google AI Mode and other AI assistants sits inside the roadmap as context, so the ordering is not guesswork about what buyers see. We monitor AI presence and accuracy — we don't claim algorithm access.

Owners in the middle of a mess. You bought a website in 2021, hired a social media person in 2023, still pay for a directory package somebody sold you over the phone, and none of it talks to anything else. You are not short of activity. You are short of order.

HVAC companies coming out of a busy season use this well. The rush ends, there is finally a week to think, and the question is what to fix before next summer. This gives you the list.

It also fits an owner planning a budget. Walking into a planning meeting with a sequenced document beats walking in with three vendor proposals and a feeling.

This is not a diagnosis of one channel. If you only care about map placement, the Local Visibility Audit is faster and narrower.

Two things happen before you talk to anyone: it gets built, then it gets sent. No card, no contract, delivered in about 10 minutes. We start from public information, then ask you for a short list of what you currently pay for.

You get the roadmap as a plain document. Numbered steps, dependencies noted, effort marked. Nothing in it is a projection about revenue.

We walk it with you on a call and answer the obvious question on every line, which is whether you can do it yourself. Often the answer is yes.

You keep the roadmap. Hand it to your team, hand it to another agency, or work it yourself. There is no obligation attached to it, and no contract to sign to receive it.

We build roadmaps for owners in Vancouver WA and Portland OR, plus Camas, Washougal, Orchards, Hazel Dell, Minnehaha, Cascade Park, Ogden, Forest Ridge, Meadow Homes, Vancouver Heights, Evergreen Highlands, and Ellsworth Springs. Local seasonality shapes the order — a roofing sequence in October looks nothing like one in April. Operating since 2012 from Vancouver, WA 98664.