What is a website match audit?
A website match audit checks whether your website describes the same business as your Google Business Profile—schema markup, service pages, location coverage, and internal links. Mismatches make AI read conflicting signals and lose trust. The audit flags every inconsistency and ranks the fixes by leverage.
Why your website must match
AI cross-checks your profile against your website. When the two disagree, it treats the mismatch as a reason to name someone it can verify.
Your Google Business Profile says one thing about your business. Your website says another—maybe a different service area, a different main service, or a different name. AI assistants read both and compare. If your profile says you serve three states but your website only mentions your home county, AI sees a mismatch and loses confidence. A consistent website isn't a nice-to-have; it's the confirmation AI needs to name you with certainty.
What we check
Schema markup, service pages, location coverage, and the links that let AI confirm every claim your profile makes.
- Schema markup — LocalBusiness, services, and areaServed that match your profile.
- Service pages — each service on your profile has a matching page that describes it the same way.
- Location coverage — the cities your profile lists actually appear on your site.
- Business name and phone — identical to your profile, character for character.
- Broken links — pages AI expects to find that return errors.
- Descriptions — your site's opening copy and your profile's description agree.
The pillar you control
You own your website. Of the four pillars, this is the one you can fix directly, without waiting on directories or AI updates.
You can't control when ChatGPT re-trains, and you can't edit Yelp directly on every directory. You can edit your own website. Website Match is the pillar you control directly, and the fixes here compound: better schema, clearer service pages, and aligned locations make every other pillar more effective. It's also the pillar the free audit summarizes and the full report unlocks—so you see exactly which alignment gaps are holding back your AI visibility.