Insights
How AI assistants and Google pick local businesses, in plain language.
- Research
We Asked ChatGPT, Gemini and Perplexity Where to Get Botox. The Med Spa We Checked Was Named in 5 of 45 Answers.
One test, three cities, five patient questions, three AI engines. Who got named, and which sites got cited instead.
- Guide · Google Business Profile
Your Google Business Profile Isn't Showing Up? Check These Five Things, in This Order
Verification, suspension, duplicates, category and distance: the five checks, in order.
- Guide · AI Visibility
Where Google's AI Overview Gets Its Information About Your Business
The sources behind an AI answer about a local business, and why mismatches make it name a competitor.
- Guide · Citation Authority
Entity Consistency, Explained: Why Your Listings Need to Agree
What "entity" means, why AI cares more than classic search did, and the order to fix mismatched listings.
- Guide · Website Match
Does Your Website Still Matter If AI Answers the Question?
AI answers quote sources. Your website is the one you control, so here is what it needs to do.
- AI Search
AI or SI? The Name Changed. How You Get Found Didn't.
What the government's switch to "super intelligence" changes for a local business: the name, not how you get found.
- AI Search
Why Local Businesses Are Invisible to AI (And How to Fix It)
Why AI assistants leave some local businesses out, and the four pillars that decide who gets named.